About Lindsay Masciana
Brand Creative
Art Direction • Fashion Design • Copywriting
I’m a multidisciplinary brand creative working at the intersection of fashion, visual storytelling, and brand expression. My background spans fashion design, product development, copywriting, art direction, digital creative, and visual storytelling, shaped by more than a decade working within the fashion industry and an independent creative practice through Mind Jardin.
From Product to Story
I earned an AAS in Fashion Design from Parsons School of Design, developing a hands-on understanding of apparel, textiles, color, construction, product development, and the creative process behind a finished garment.
At Ralph Lauren, that product knowledge expertise became the foundation for my work in product copywriting. Working with fashion product, design, merchandising, and creative teams, I learned to translate the details, intention, and character of a product into stories that connect with the customer.
Over more than a decade at Ralph Lauren, my work expanded across e-commerce, wholesale, editorial, and brand storytelling, while giving me a close view of how product, imagery, language, and brand identity work together.
Through Mind Jardin, I have continued expanding that foundation into visual identity, art direction, digital experiences, photography, social content, campaign concepts, and AI-assisted creative exploration.
Fashion taught me how to understand the product.
Copy taught me how to tell its story.
Expertise
Art Direction & Brand Creative
Creative Concept Development
Art Direction
Visual Direction
Brand Identity
Campaign Concepts
Mood Boards
Visual Storytelling
Creative Presentations
Fashion & Product
Fashion Design
Product Development
Textiles & Knitwear
Color & Material
Garment Construction
Product Storytelling
Fashion Imagery
Digital & Content
Digital Experiences
E-commerce Storytelling
Social Content
Photography
Short-Form Video
Content Systems
Visual Research
Creative Technology
Adobe Photoshop
Adobe Illustrator
Adobe Firefly
Runway
CapCut
Canva
Origin Meets Creative Ethos
The Story of the Yellow Dress
Driven by wonder and a deep curiosity about people, I believe in the power of creativity to connect us. Through fashion, culture, design, and psychology, I'm fascinated by the ways we express who we are and who we hope to become. Design is how I explore those insights and transform them into visual stories.
When I was two, my father brought home a golden yellow dress with colorful madras trim from Brazil. It opened my eyes to worlds beyond my own and sparked a lifelong fascination with culture, identity, and self-expression. Years later, in high school, I deconstructed that same dress to create something new, unknowingly practicing the process that still shapes my work today: discovering, reimagining, and bringing new meaning to what already exists.
Today, I work at the intersection of brand identity, visual storytelling, fashion, and emerging creative technology. Over the past decade at Ralph Lauren, I translated product vision into compelling brand narratives while collaborating closely with merchandising, design, and production teams. Alongside that, I built Mind Jardin from the ground up, developing its visual identity, creative systems, digital content, and brand strategy. I'm most energized by projects that require equal parts curiosity and craft: honoring cultural references, experimenting with new creative tools, shaping visual systems, and turning complex ideas into experiences that feel intuitive, emotionally resonant, and beautifully crafted.
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