BRAND: Mind Jardin
Brand Identity · Art Direction · Campaign · Digital Experience
ROLE: Creative Direction · Art Direction · Visual Identity · Campaign Concepting · Copywriting · Digital Design
TOOLS: Adobe Creative Cloud · Squarespace · CapCut · VDIT · Firefly
Mind Jardin
Garden Your Precious Mind
Certified Integrated Attachment Theory™ Coaching
Lindsay Masciana, an Integrated Attachment Theory™ Coach.
How do you translate the complex, invisible work of subconscious healing into a visual sanctuary?
The core creative challenge was to bring the Mind Jardin ethos to life: forging a digital space where emotional safety, personal growth, and high-aesthetic beauty seamlessly coexist.
The design channels the engineered tranquility of Claude Monet’s Giverny gardens while visually executing the brand's central metaphor: "Garden Your Precious Mind."
Its logo, graphics, and soft curves represent abstract psychological concepts: the weeding out of limiting beliefs and the intentional cultivation of new, supportive patterns, into an organic, fluid user experience that feels both luxurious and deeply restorative.
Conceptual Exploration
Mind Jardin juxtaposes the intensity of the external world with the possibility of cultivating an internal oasis. Early visual studies explored this tension through urban architecture, botanical imagery, and symbols of transformation.
A palette inspired by the tranquility of waterlily ponds in natural settings like Giverny, combining nourishing greens, reflective blues, and occasional neon-leaning greens for a sense of calm with a spark of energy.
Color Palette
Logo Concept
Inspired by Claude Monet’s water lilies, Mind Jardin honors these flowers as a symbol of intention. The gardens of Giverny were cultivated by Monet, representing his thought process of creating a serene and beautiful environment that supported his art.
The core philosophy of Mind Jardin reflects small and large-scale creation, which starts with how our internal thoughts actively shape our external realities. The water lily symbolizes a holistic bloom across the seven pillars of human experience, supporting that life is not merely observed, but designed, and we are all creators.
Brand Foundation
Mind Jardin translates the metaphor of gardening into a framework for cultivating the thoughts, beliefs, and emotional patterns that shape our lives.
Campaign Concept:
Calm in the City
Each NYC neighborhood carries its own energy and ethos: the creativity and charm of Soho, the perspective of Jersey City, and the ambition of Wall Street.
Through a series of location-inspired billboards and environmental placements, Mind Jardin speaks directly to the city, transforming urban spaces into moments of reflection and self-discovery.
By blending the language of each district with the language of personal growth, Mind Jardin invites New Yorkers to cultivate their inner world while navigating the intensity of the outside environment.
Digital & Social
The Mind Jardin visual system extends across responsive web, motion, and social content, adapting the brand's visual language to different digital formats while maintaining a cohesive sense of atmosphere and personality.
Social Campaigns
Reels
Content System
A multi-platform content calendar spanning Instagram, Facebook, and Pinterest.
Cross-Platform Expression
Selected examples showing the system adapting across Instagram, YouTube, Pinterest, etc.
Art Direction
Copywriting
Design
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