Mind Jardin
Garden Your Precious Mind
Certified Integrated Attachment Theory™ Coaching
Lindsay Masciana, an Integrated Attachment Theory™ Coach.
How do you translate the complex, invisible work of subconscious healing into a visual sanctuary?
The core creative challenge was to bring the Mind Jardin ethos to life: forging a digital space where emotional safety, personal growth, and high-aesthetic beauty seamlessly coexist.
The design channels the engineered tranquility of Claude Monet’s Giverny gardens while visually executing the brand's central metaphor: "Garden Your Precious Mind."
It’s logo, graphics, and soft curves represent abstract psychological concepts: the weeding out of limiting beliefs and the intentional cultivation of new, supportive patterns, into an organic, fluid user experience that feels both luxurious and deeply restorative.
Conceptual Exploration
City life, especially in NYC, is defined by constant motion, ambition, and intensity. While external environments influence the way we experience the world, our internal narratives, beliefs, and emotional patterns ultimately shape how we respond to that environment.
Mind Jardin is built on the idea that, with the right tools and intentional practices, we can cultivate an inner oasis of calm, clarity, and creativity, no matter how overwhelming the outside world becomes.
The Skyscraper Sketch
Represents the high-powered urban landscape: ambition, structure, acheivement, and the external pressures of modern city life.
The Florals & "Calm Oasis"
Symbolizes internal cultivation, emotional growth, and the ability to create peace and beauty within ourselves, even while surrounded by the concrete intensity of the city.
The Butterfly
Represents transformation: the shift from reactive patterns and inherited beliefs toward intentional life design, personal growth, and a more empowered way of moving through the world.
Logo Concept
Inspired by Claude Monet’s waterlily, Mind Jardin channels these flowers as a symbol of intention. The gardens of Giverny were engineered by Monet, representing his thought process of creating a serene and beautiful environment that supported his art.
The core philosophy of Mind Jardin reflects small and large-scale creation, which starts with how our internal thoughts actively shape our external realities. The waterlily symbolizes a holistic bloom across the seven pillars of human experience, supporting that life is not merely observed, but designed.
Color Palette
A palette inspired by the tranquility of waterlily ponds in natural settings like Giverny, combining nourishing greens, reflective blues, and occasional neon-leaning greens for a sense of calm with a spark of energy.
The Meaning &
Inspiration of MindJardin
Mind Jardin (noun)
Concept: a metaphor for the garden of our mind to include the thoughts and beliefs that influence and direct our feelings, world perceptions, willpower, and actions.
Classification: Franglish (French + English)
Meaning of jardin: French for garden.
Phonetic spelling of jardin: jahr-dahn
Gardening the Mind (verb)
Taking care of our “mind garden” means cultivating awareness of inner dialogue and patterns, creating habits of self-compassion for where we are and where we have been, seeing our emotions as feedback mechanisms, showing up for our needs, and reprogramming our subconscious mind to create the life of our dreams.
Inspiration:
Claude Monet’s vision and the world creation of his flower and water lily gardens in Giverny, France. He obtained government permission to direct water from the Seine River to form the beautiful and peaceful haven where he painted his world-famous water lily series.
Application:
Our subconscious mind directs up to 97% of our choices and actions. When we are empowered with the tools to influence our subconscious mind, we have the freedom to consciously co-create our external world with our actions and re-actions.
Campaign Concept:
Calm in the City
Each NYC neighborhood carries it’s own energy and ethos: the creativity and charm of Soho, the perspective of Jersey City, and the ambition of Wall Street.
Through a series of location-inspired billboards and environmental placements, Mind Jardin speaks directly to the city, transforming urban spaces into moments of reflection and self-discovery.
By blending the language of each district with the language of personal growth, Mind Jardin invites New Yorkers to cultivate their inner world while navigating the intensity of the outside environment.
Desktop & Mobile
